Slide Into Goodtimes: Pure for Men Launches New Personal Lubricant Collection

Let’s get one thing straight: when it comes to pleasure, stickiness is not invited. That’s why we’re thrilled to introduce the latest addition to the Pure for Men lineup—our brand-new Personal Lubricant Collection—crafted for clean chemistry, smooth glide, and absolutely zero interruptions. Whether you're flying solo or playing with a partner (or partners ), our new lubes are here to keep things slick, safe, and seriously satisfying.

Meet the Water-Based Wonder

Need a little hydration in your situation? Our Water-Based Lubricant is your new best friend for foreplay, intercourse, or anything that brings the heat.

Clean, lightweight, and condom- and toy-compatible, this formula was made to keep up with your rhythm—without the mess. It's non-staining, hypoallergenic, and totally body-safe, which means you can slide into your playtime without side-eyes from your sheets.

A Twist That Changes Everything

When it comes to intimacy, the last thing you want is a fumble with your lube bottle. That’s why we’ve made a smart upgrade to our packaging: a new, easy-to-use twist cap that makes application quicker, cleaner, and more convenient than ever. Whether you're mid-session or on the go, this new design ensures precise dispensing—no spills, no mess, and no wasted product. It’s perfect for travel, discreet enough to toss in your bag, and reliable when you need it most.

Why you’ll love it:

  • Hypoallergenic

  • Non-sticky

  • FDA Compliant

  • Safe for all toys

  • Condom compatible

Perfect for: quickies, long sessions, and every steamy situation in between. Basically, it's wetter where it matters.

Enter: The Silicone Superstar

If you like your lube like you like your nights—long-lasting and unforgettable—then our Silicone-Based Lubricant is the one for you.

This premium formula is made with high-grade silicone that doesn’t dry out, wash off, or quit before you do. It's cheeks-approved, which means it’s safe to use wherever the moment takes you (yes, even in the shower—hello, water resistance).

Why it’s a smooth operator:

  • Hypoallergenic

  • Water-resistant

  • Ultra long-lasting

  • Non-sticky

  • FDA Compliant

  • Condom compatible

  • Safe for non-silicone toys

No reapplication needed. No awkward pauses. Just a smoothe ride to the finish line.

The Bottom Line (Pun Intended)

Whether you’re a water-based loyalist or a silicone slickster, Pure for Men’s new lubes are here to help you get down, stay ready, and never skip a beat in the bedroom.

So go ahead—stay slick and enjoy the ride, no matter how rough it gets.



Ready to slide in?
Try both formulas and find your perfect rhythm.
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from 192 kr